Make the role concrete
Discuss the expected work, availability, deliverables, and duration. A title alone does not explain what value the company expects to receive.
Avoid a universal number
Stage, scope, timing, and the individual relationship all matter. There is no single allocation that is appropriate for every advisor.
Document the arrangement
Coordinate vesting, termination, confidentiality, IP, and approval requirements. Have advisers review tax and securities considerations before the grant is made.

