ETHAN COLESTARTUP & VENTURE ATTORNEYTALK ABOUT YOUR STARTUP Evolving Connect

Founder notes

A little insight.A clearer next move.

Original educational notes on formation, founders, fundraising, software, and the business of building.

13 FOUNDER NOTES / ALL

Reviewing and signing company documents

FORMATION

Should Your Startup Be an LLC or a Delaware C-Corporation?

Start with the business you intend to build, not the entity your last startup used.

Small team discussing a project around a table

FOUNDERS

What Should a Founders Agreement Cover?

Shared ambition is a beginning. Clear expectations help the relationship endure.

Founders working through business decisions

EQUITY

What Is Founder Vesting?

Vesting connects an ownership arrangement to continued contribution.

A business agreement being reviewed

FOUNDER ESSENTIALS

What Is an 83(b) Election?

A small filing can involve a strict deadline and significant tax consequences.

Startup team presenting a business plan

FUNDRAISING

What Is a SAFE?

An early financing document with consequences that extend into later rounds.

Startup team presenting a business plan

FUNDRAISING

SAFE vs Convertible Note

Similar goals do not mean identical obligations.

Technology team working in an open studio

SAAS & CONTRACTS

What Should Be in a SaaS Agreement?

The commercial promise should match what the product and team can deliver.

A team collaborating in a meeting

TEAM EQUITY

When Should a Startup Create an Option Pool?

Reserve equity with the hiring plan in view.

Founders working through business decisions

TEAM EQUITY

How Much Equity Should an Advisor Receive?

Define the contribution before discussing a percentage.

Product team collaborating in a modern workplace

INTELLECTUAL PROPERTY

Who Owns Code Written by a Contractor?

Paying an invoice does not necessarily complete the ownership transfer.

A business agreement being reviewed

FUNDRAISING

What Investors Review During Legal Due Diligence

A clean company story is supported by a clean set of records.

Small team discussing a project around a table

GOVERNANCE

What Changes Legally After Your First Financing?

Closing is a milestone, not the end of the legal work.

Technology team working in an open studio

SAAS & CONTRACTS

What Should a Startup Put in an Enterprise Customer Agreement?

A large customer can change the contract conversation.

+LOS ANGELES / WHAT COMES NEXT

Built by people.Built for possibility.

A company is more than its documents. It is the people, work, and ambition behind them.

Downtown Los Angeles skyline at dusk
01 / A PLACE TO BEGIN
A team collaborating in a meeting
02 / A TEAM TO BUILD WITH
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