ETHAN COLESTARTUP & VENTURE ATTORNEYTALK ABOUT YOUR STARTUP ↗Evolving Connect

Founder notes

A little insight.A clearer next move.

Original educational notes on formation, founders, fundraising, software, and the business of building.

13 FOUNDER NOTES / ALL

Reviewing and signing company documents

FORMATION

Should Your Startup Be an LLC or a Delaware C-Corporation?↗

Start with the business you intend to build, not the entity your last startup used.

Small team discussing a project around a table

FOUNDERS

What Should a Founders Agreement Cover?↗

Shared ambition is a beginning. Clear expectations help the relationship endure.

Founders working through business decisions

EQUITY

What Is Founder Vesting?↗

Vesting connects an ownership arrangement to continued contribution.

A business agreement being reviewed

FOUNDER ESSENTIALS

What Is an 83(b) Election?↗

A small filing can involve a strict deadline and significant tax consequences.

Startup team presenting a business plan

FUNDRAISING

What Is a SAFE?↗

An early financing document with consequences that extend into later rounds.

Startup team presenting a business plan

FUNDRAISING

SAFE vs Convertible Note↗

Similar goals do not mean identical obligations.

Technology team working in an open studio

SAAS & CONTRACTS

What Should Be in a SaaS Agreement?↗

The commercial promise should match what the product and team can deliver.

A team collaborating in a meeting

TEAM EQUITY

When Should a Startup Create an Option Pool?↗

Reserve equity with the hiring plan in view.

Founders working through business decisions

TEAM EQUITY

How Much Equity Should an Advisor Receive?↗

Define the contribution before discussing a percentage.

Product team collaborating in a modern workplace

INTELLECTUAL PROPERTY

Who Owns Code Written by a Contractor?↗

Paying an invoice does not necessarily complete the ownership transfer.

A business agreement being reviewed

FUNDRAISING

What Investors Review During Legal Due Diligence↗

A clean company story is supported by a clean set of records.

Small team discussing a project around a table

GOVERNANCE

What Changes Legally After Your First Financing?↗

Closing is a milestone, not the end of the legal work.

Technology team working in an open studio

SAAS & CONTRACTS

What Should a Startup Put in an Enterprise Customer Agreement?↗

A large customer can change the contract conversation.

+LOS ANGELES / WHAT COMES NEXT

Built by people.Built for possibility.

A company is more than its documents. It is the people, work, and ambition behind them.

Downtown Los Angeles skyline at dusk
01 / A PLACE TO BEGIN
A team collaborating in a meeting
02 / A TEAM TO BUILD WITH
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